Expertise from the hospitality world has been applied by Archer Humphryes to the aviation industry for emerging brands as well as established large companies. Working with the best talent on very diverse projects has enabled the practice to take a fresh approach and respond different to competitors who wish to ‘provide a leading edge to their products.’
In an industry that was slow to advance for thirty years until the arrival after immense investment - a new generation of airliners, in the private and commercial jet industry now exist. Being architects allows the design to raise the benchmark contained within the built portfolio of luxury lifestyle projects and bring intimate involvement from their history of working within the airline industry for over a decade. With impeccable technical expertise and knowledge, future thinking is critical in developing concepts for air travel for passengers in a highly competitive public arena. In discovering what is vital to a client, in aircraft, there are finite principles which include the limited amount of space, weight, nature and technology. By examining the physical constraints each time with a new perspective and vision, the experience in commercial jets and space ambitious craft is to create a human experience that detracts from the reality of being in a small cylinder for many hours.
Beginning with Aviation
Starting with Virgin Atlantic Airways as our provenance, Julie Humphryes time at the airliner coincided with the world-class brand becoming a design leader. Winning multiple awards from Red Dot to FX Design to DA&D, along with a host of luxury travel accolades for innovation with patented designs including the Upper Class experience, cabins and clubhouses from Heathrow, to San Francisco, to New York to Tokyo.
The products have been rolled out across airliners and been purchased by competitor brands, generating an advantage to become the market leader, through design, with extensive research for rolling out successful products accross multiple fleets. Following on from this success, Julie Humphryes was asked by the board to collaborate with Airbus Industry, Singapore Airlines, and Lufthansa generating design concepts for new aircrafts, some that we now know as the A380 Airbus and some still in genesis. The blue sky thinking developed ideas from accross the world crossing many cultures and attitudes to flying, including input from eight inc, Design Works, Softroom and Pearson Lloyd to name a few. This marketing lead collaborative think tank, paved the way for a generation of commercial jets that are now a success and in production.