Dwell 95 Wall St
New York

Role: Residential Architect & Interior Designer
Completed 2008

Situated in New York on Wall Street, 95 Dwell was one of the first serviced apartments projects to go into the Manhattan Financial district – the 22-story building was formerly the corporate headquarters of J.P. Morgan. Managing the development and design for Philippe’s Starcks’ brand Archer Humphryes delivered the concept and construction for the Moinian Group. Working personally with Joe, Julie turned a formed bronze clad building into a modern apartment hotel. In 2011 Joseph Moinian, CEO of The Moinian “The property is one of the true success stories of Downtown Manhattan over the past few years.”

In April 30th 2008, at launch in The Real Deal publication remarked ” Julieann Humphryes, said that when the firm took the commission to design the conversion, “we began to look at the history of Wall Street, the connotations of that in terms of how we might create a narrative for the interior.” The design scheme for the lobby, which is office-building small, might be called “Wall Street bling.” - “Joe Moinian wanted it designed to be like a showcase, like a jewel — very intense,” said Humphryes. “We did all the furniture that sits in [the] lobby in gold plating, from the reception desk to the chairs to the benches to the sofas. They’re all shiny sculpted gloss metals in a dark chocolate, which matches the bronze colour of the 1970s building. Then we’ve added some bulls and bears to relate to the market to remind you of the location.” Even the floor says money, literally. “We’ve created a carpet that’s going to be made of over-scaled dollars — coinage — that is going to be inlaid into the floor,” said Humphryes. “It feels like a lot of the turn-of-the-century steel-tiled floors that you get in old Soho — part of original Victorian-age architecture.”

In the studio, one- and two- bedroom apartment homes – the ambition was to create a contemporary loft style - Archer Humphryes generated the sales concept onsite in the complex whilst construction commenced. Finishes included wood flooring, custom cabinetry, marble countertops and backsplashes, high-end appliances and stackable washer/dryer units. Residents enjoy a 24-hour doorman and concierge service, fitness center, resident lounge, rooftop deck and on-site parking.